Posts Tagged ‘easy marketing

09
Jun
08

So easy a caveman can do it.

Marketing has become an overly complex, obtuse exercise in corporate guessing. The new ABC show Cavemen is a prime example. Apparently Gieco and ABC thought it would be so funny to take their 30 second commercials and extend it to a half hour sitcom. Their marketing program was brilliant – very funny web sites like http://www.cavemanscrib.com and http://www.upwithcavemen.com had so much verve and humor.

The trouble happened when they delivered the goods. Or, rather DIDN’T deliver the goods. The show is not funny. It’s getting killed by bad reviews all over the ‘net. I’m sure they did all sorts of focus groups and data analysis to reassure themselves that they had a great idea. They just forgot that it had to be funny.

Sad, really. What’s next? A show about the Apple and PC guys? I hope not. No wonder people think marketing is a joke.




Who is Pete Monfre

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I'm a serial entrepreneur, marketing and media guy, raconteur, writer, producer and consultant. I write this little blog to help you unravel the mysteries of marketing and selling, to expose the silliness that masquerades as marketing and help you make better decisions that will grow your business. And I have fun with it. Why not comment? That way we can have a conversation. Or better yet, hop on over to my web site and drop me a line.

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